Discover more from Weekly Tech Update - Julia
Luckily, I continue to receive a good amount of interesting early stage companies to share here. So, as mentioned last week, even though I said “every other Wednesday” on the first edition, I will send another one today (and every week I feel there is a startup worth sharing with you) but the rule is on a bi-weekly basis here, and a weekly basis for the usual LatAm Tech Weekly 😊
This series will be dedicated to very early stage startups that are under the radar – and have a good story to tell. The basic criteria is a company that is not on the media/spotlight and is NOT actively raising proceeds. There is also no bias – apart from the fact that I like the story. I am not an investor or get any financial compensation to promote startups featured. This is intended for informational purposes only, using my solid base of subscribers to share intel of good people doing cool things. If you read this, and want to get to know the founder - feel free to respond and I will happily connect you!
Maestro ABM SaaS helps companies to orchestrate and sell to enterprises and target accounts through Account-Based Marketing (ABM) framework.
Business overview:. Maestro can help shorten complex sales cycles by leveraging a wide range of playbooks and templates that you can use to orchestrate your ABM efforts. Also, Maestro, you are adding knowledge to your team to turn the sales process into a more mature, predictable, scalable and sustainable sales model.
What problem is it solving? Implementing and rolling out an ABM can be a hard task when not prepared with the right tools, Maestro provides its users with a tool that enables the planning and execution of ABM strategies in a way that you will never need/want spreadsheets anymore. With our exclusive and proven templates not even beginners will struggle to launch new abm campaigns.
The platform:
Step 1 - Identify accounts that have are within your ICP;
Step 2 - Create an account/contacts list with the appropriate information;
Step 3 - Create a message with personalized content;
Step 4 - Create a play and orchestrate with the appropriate goal;
Step 5 - Measure and learn to improve your next play and learn which accounts are best with ABM Score.
Key Metrics:
MRR USD 15K
ACV USD 250K
LTV/CAC > 15
WAU 65%
15 customers
10 employees
Main clients:
Zenvia
Soluti
RTM
Jusbrasil
Praxio e OpenTech by NStech
Team:
Felipe Spina, Co-Founder/CEO since 2003 with digital marketing and has been working with ABM since 2017, ex-RD Station and Distrito. Bernardo Madeira, Co-founder/CTO, more than 20 years of IBM. Nicholas França, Co-founder/CPO +10 years UX/Design and product experience. André Albrecht, COO, ex-RD Station and Matmatch.
Total Amount raised (USD): ~USD 145K
Main Investors: SaaSholic + Angels