LatAm Tech Weekly
#177 - SPECIAL EDITION - Powered by Nasdaq: Tech in Japan, SXSW 2025, deals of the week, and much more!
Weekly writing about what is happening in LatAm tech. By day, I work at Itau BBA advising mid-sized technology companies in their next strategic transaction. By night, I am reading and learning about technology in general (now, with a focus on AI). During the weekends, I’m writing the LatAm Tech Weekly.
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Happy Sunday!
Some of you already know—I just spent 10 incredible days in Japan. And wow, what a place. I’ve been to China before for work, but Japan? It absolutely blew me away. It was easily one of the best trips of my life. The combination of cutting-edge technology and deep-rooted tradition, the way nature seamlessly blends with futuristic architecture, and the level of service—so thoughtful, efficient, and almost intuitive—make it unlike anywhere else I’ve ever been.
That said, if you’re looking for recommendations on where to stay, shop, eat or tips on “looks” you won’t find them here (or anywhere in my social media posts). There are plenty of creators/influencers out there who do a fantastic job at that, and I have zero intention of competing with them and will always stay true to my purpose on focusing in technology. So, in this special edition of LatAm Tech Weekly, I’ll be sharing my take on the technology that really caught my attention—what’s innovative, what’s useful, and what might just be a glimpse into the future.
I’ll also be sharing exclusive insights from my correspondents at SXSW, currently happening in Austin, Texas, along with the most important news highlights from the past two weeks. Next week, we’ll return to our usual format.
So without further ado, let’s dive in!
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Opinions expressed here are solely my own and does not represent those of people, institutions, organizations that I may or may not be associated with in any capacity, unless explicitly stated.
The Everyday Genius of Japanese Technology
“True wisdom lies in the ability to use what we have to uplift the world around us.” — Inspired by Makoto (sincerity and purity of heart)
At its heart, technology is about making life better—not by innovating for innovation's sake, but by enhancing the everyday. In the age of AI, data, and social media, it’s easy to lose sight of this true purpose. I found myself reflecting on this a lot during my trip to Japan—a country that masterfully demonstrates that the best technology is the kind that effortlessly blends into our daily lives. While Japan is often celebrated for its futuristic robots and neon-lit cityscapes, what impressed me most wasn’t the spectacle, but the subtle brilliance of how technology is woven seamlessly into everyday experiences.
From a simple restroom visit to high-speed travel, from natural disaster preparedness to AI-powered personalization, Japanese technology is rooted in practicality. It exists not to impress, but to improve.
Here are five everyday tech marvels I encountered that made me rethink what “useful” and “technological” really means…
1. The Toto Toilet: The Gold Standard of Comfort
If you’ve been to Japan, you know. Toto’s bidet toilets are the epitome of hygiene and convenience, found in homes, hotels, train stations, and even public restrooms. These aren’t just toilets; they’re an experience.
With heated seats, adjustable water pressure, and self-cleaning features, Toto toilets redefine what a bathroom visit should be. Some even include automatic lids, deodorizers, and music to mask any, let’s say, undignified noises.
Toto’s origins date back to 1917, when Kazuchika Okura founded the company with a mission to modernize Japan’s plumbing system. The launch of the Washlet in 1980 revolutionized hygiene standards, making Toto's bidets an integral part of everyday life. Today, these toilets are cherished across Japan—not just for their comfort but for their positive impact on public health and the sewage system. By promoting cleanliness and helping reduce the transmission of viruses, they’ve become a nationwide standard. It’s not about social class—I saw them everywhere: in the metro, on trains, in small restaurants on the island of Naoshima, and even on ferries.
It’s a perfect example of how technology, when done right, fades into the background and just makes life… better.
2. Bullet Trains: The Future of Transportation Since 1964
In most countries, train travel is slow, outdated, or unreliable. In Japan, it’s an art form. The Shinkansen, or bullet train, has been a symbol of efficiency since its debut in 1964, connecting cities at speeds of up to 320 km/h (200 mph) with remarkable punctuality.
During my trip, I took the bullet train multiple times, and each ride was a reminder that public transport can be fast, comfortable, and seamless. The seats are spacious, the ride is smooth, and the trains run like clockwork—literally. If a train is even a minute late, it’s considered a big deal.
Beyond convenience, the Shinkansen is a marvel of safety. There has never been a single fatal accident due to derailment or collision in its 60-year history, thanks to meticulous engineering and earthquake-resistant technology.
Japan’s approach to train travel is a model for the rest of the world—why settle for outdated systems when we can have infrastructure that makes commuting a pleasure?
3. Seismic Technology: Living with the Earth, Not Against It. Where technology meets art.
Japan sits on the Pacific Ring of Fire, one of the most seismically active regions in the world. Instead of fighting nature, Japan has developed some of the most advanced earthquake-resistant technologies on the planet. Buildings use seismic isolation systems—giant rubber and steel shock absorbers—to allow structures to sway rather than collapse. Highways are built with sensors that detect tremors and automatically shut down traffic to prevent accidents. Even bullet trains have an emergency braking system that can stop a train in seconds when an earthquake is detected…
What impressed me most in this regard was my visit to the "Ring of Fire"—an art installation on Naoshima by Haegue Yang and Apichatpong Weerasethakul. This work transforms tectonic data into an immersive sensory experience. By using real-time seismic data, the installation converts the subtle movements of tectonic plates into sounds, vibrations, and visual projections within a traditional Japanese house, seamlessly blending technology and art.
This artwork is a powerful example of how technology meets art by using scientific data and sensors to create an emotional and reflective experience for visitors. Rather than serving as an earthquake warning system, it highlights the earth's constant motion and our connection to these natural processes. The blend of data-driven technology and artistic expression demonstrates how technology can deepen our understanding of the natural world through art. Every time the technology detects that the plates are moving, the pieces of art make a noise. Simply unforgettable.
4. The Magic Stain-Removing Sheet
This one blew my mind. I was at a traditional Japanese restaurant when I accidentally spilled soy sauce on my skirt. Before I could even react, the waiter handed me a small envelope. Inside? A thin cleaning sheet that, with one swipe, completely removed the stain—no water, no scrubbing, no evidence left behind. I was wearing white.
I later found out that this was a type of fukin, a Japanese innovation designed for easy, on-the-go stain removal. Unlike Western stain removers that often involve sprays or liquids, these sheets are dry and work through a mix of nanofiber absorption and chemical cleaning agents.
It’s a small thing, but it made me realize how much effort goes into solving daily inconveniences in Japan. Why settle for clunky solutions when something this simple and effective exists?
5. AI-Powered Sake Tasting
One of the most futuristic-yet-traditional experiences I had in Japan was an AI-driven sake tasting. At a sake bar, I was invited to try ten different types of sake, and after logging my preferences into an app, an AI system analyzed my taste profile. Based on my choices, it predicted what I would like best—and it was spot on.
This is part of a growing trend in Japan where AI is being used to enhance food and beverage experiences. From personalized sushi recommendations to AI coffee brewing, machine learning is being applied to human taste in fascinating ways.
In a world of endless choices, AI can help us navigate our preferences, refining our experiences rather than overwhelming us with options. It’s a reminder that technology doesn’t always have to be about speed or efficiency—sometimes, it’s about making something personal.
Final Thoughts
Japan’s approach to technology isn’t about flashy gimmicks or unnecessary complexity. It’s about making everyday life better, often in ways that are so seamless you don’t even realize it’s technology at work.
Whether it’s a toilet that makes bathroom visits luxurious, a train that turns travel into an experience, or AI that helps you discover your perfect sake, Japan’s innovations serve a clear purpose: improving the small moments that make up our lives.
And in a world obsessed with disruption, maybe that’s the kind of technology we need more of.
I couldn’t make it to SXSW this year, but I’ve gathered the key insights from Amy Webb’s Future Trends Report launch as well as Scott Galloway’s traditional keynote.
Amy Webb's 2025 Future Trends Report highlights key technological and societal shifts poised to influence various sectors:
Living Intelligence: The convergence of artificial intelligence, biotechnology, and advanced sensors is giving rise to systems capable of sensing, learning, adapting, and evolving. This fusion, termed "Living Intelligence," is anticipated to revolutionize industries such as healthcare and education.
AI Supercycle: An unprecedented surge in AI development and integration is underway, marking a significant technological super cycle that will reshape economies and daily life.
Quantum Computing Advances: Breakthroughs in quantum computing are set to tackle complex problems previously deemed unsolvable, impacting fields like cryptography and materials science.
Synthetic Biology Expansion: Advancements in synthetic biology are enabling the design of new organisms and biological systems, with applications ranging from sustainable agriculture to biofuels.
Immersive Reality Technologies: The evolution of augmented and virtual reality is creating more immersive experiences, influencing sectors such as entertainment, education, and remote work.
For a comprehensive understanding, you can access the full report here.
To delve deeper, watch Amy Webb's presentation at SXSW 2025 here.
Key Takeaways from Scott Galloway’s SXSW 2025 Keynote:
Emerging Tech Duopoly: Galloway forecasts a new duopoly in the tech landscape, termed "OpenVIDIA," highlighting the dominance of ChatGPT and NVIDIA in the AI sector.
Resurgence of Nuclear Energy: He predicts a renewed focus on nuclear energy to meet the escalating power demands of AI infrastructure, emphasizing its potential to efficiently support future data centers.
Dominance of Digital Media Platforms: Galloway asserts that YouTube will become the primary media platform by 2025, surpassing traditional outlets in reach and influence.
Global Economic Shifts: Galloway highlighted the rise of non-U.S. markets, suggesting that international economies are poised to attract capital traditionally invested in the United States.
To delve deeper, watch Galloway’s keynote at SXSW 2025 here.
Latest LatAm Tech News & Deals
Prosus acquired Just Eat for €4.1 billion, expanding its dominance in food delivery after acquiring iFood in 2022. The deal makes Prosus the fourth-largest player globally, behind Meituan, DoorDash, and Uber Eats. Just Eat's shares surged 56%, while Prosus stock fell 8.2%. CEO Fabrício Bloisi views the move as a step toward building a European tech leader.
Maxxa, a Chilean fintech, secured a $10.6 million deal with Swiss fund Symbiotics to offer long-term loans for SMEs. This partnership allows Maxxa to provide flexible credit with terms up to three years, easing financial pressures for small businesses and promoting financial inclusion.
Malga, a payment service marketplace, raised R$32 million in Series A funding led by CV iDEXO. The funds will help reduce transaction costs and improve approval rates for e-commerce. With a TPV of R$4 billion last year, Malga plans to expand into credit services.
Evertec acquired Nubity to expand its cloud solutions and strengthen its presence in Latin America and the Caribbean. Nubity serves over 100 clients across 12 countries. The acquisition enhances Evertec’s fintech capabilities and supports its digital transformation strategy.
Neura acquired ACDI to enhance its expertise in behavioral research by integrating neuroscience and strategic analysis. The move expands Neura’s portfolio, offering deeper insights into cultural trends for brand positioning.
WeWork has taken full control of its Brazilian operations after acquiring SoftBank’s 49.9% stake. With 28 locations in Brazil, WeWork aims to strengthen its presence in Latin America despite challenges like eviction lawsuits and client losses.
Brick raised R$5 million in a seed round led by Honey Island by 4UM to scale its AI-driven fraud prevention platform. With 600+ clients and 16x revenue growth, Brick targets a Series A round within 24 months.
Buser raised R$30 million from 4Equity Media Ventures to expand its reach and invest in marketing. The funds will support luxury bus services and help navigate ongoing legal challenges.
Sustineri Piscis raised a record R$8.74 million via EqSeed to scale its lab-grown fish production. The funds will support the introduction of a 100-liter bioreactor by 2026 and expand partnerships for commercialization.
Agibank launched an AI-powered fraud detection system that reduces analysis time from 34 days to 5 minutes, enhancing financial security and risk management.
Capim raised R$132 million in a Series A round led by Valor Capital and QED Investors to expand BNPL services for the dental sector. The funds will support the launch of a POS terminal and platform upgrades.
Raio Capital launched its second fund worth R$100 million to invest in early-stage startups focused on productivity. The firm’s short investment cycles target exits within 4-5 years.
Revolut introduced local bank transfers using Pix for Brazilian users, expanding beyond international payments with debit cards in reais and bill payment options.
Pix launched contactless payments for Android users via Google Pay, enabling instant transactions up to R$500 without QR codes.
Loopia raised R$3.7 million in a pre-seed round to expand its AI-driven customer service platform for e-commerce sellers.
Méliuz invested 10% of its cash in Bitcoin, purchasing 45.72 BTC for $4.1 million as part of a long-term strategy inspired by Microstrategy.
Quill raised R$2.5 million in a pre-seed round to enhance its AI-driven platform for real estate transactions.
WiseTech Global acquired Opentecnología S.A. to expand its customs and logistics solutions in Latin America.
Calificadas featured on the Nasdaq screen in Times Square, empowering women in leadership through AI-driven communication solutions.
Jusfy reached a $30 million valuation after a pre-Series A round led by MAYA Capital to expand its legal and financial solutions for lawyers.
I have asked you again on LinkedIn what tech events do you suggest for this year, here is a selection of your responses curated by me for the first half of the year. If you want to see the full list click here.
SXSW (South by Southwest)
Dates: March 7-15
Location: Austin, Texas
Description: South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture
AIJA (International Association of Young Lawyers) Sao Paulo edition
Dates: March 13-15
Location: Sao Paulo
Description: This event aims to provide legal professionals, financial experts, policymakers, and academics with an in-depth understanding of current and future legal frameworks governing international business and finance. The seminar will feature comprehensive talks, panel discussions, and workshops exploring the latest trends, regulatory challenges, and legal innovations in fintech. I am happy to be invited as a speaker to a panel!! See you there?
More info: interested individuals can inquire about availability by contacting the organizers at office@aija.org
Cubo Itau turns 10
Date: March 19
Location: Sao Paulo
Description: As Cubo Itaú turns 10, we’re launching a well-being journey to foster a healthier and more active tech ecosystem. From March to September, we'll actively promote sports, lifestyle assessments, and mental well-being to our community. Join us at the kickoff event featuring Paralympic gold medalist Júlio César Agripino dos Santos.
👉 bit.ly/evento-cubo-wellbeing | Use code CUPOM-CUBO
South Summit
Dates: April 9-11
Location: Porto Alegre, Brazil
Overview: South Summit Brasil is one of the main innovation and technology events in Latin America, bringing together startups, investors, companies and global leaders to foster connections and explore business opportunities. Held annually in Porto Alegre, the event is an extension of the original South Summit, started in Madrid, and highlights the potential of the Brazilian and Latin American innovation ecosystem. With a program that includes lectures, panels and startup competitions, South Summit Brasil promotes the exchange of ideas, drives innovation and puts Brazil on the global technology map.
Brazil at Silicon Valley
Date: April 21-23
Location: Sunnyvale, California
Overview: Brazil at Silicon Valley is an annual conference organized by Brazilian students from Stanford and Berkeley universities, with the aim of connecting the most influential Brazilian leaders and Silicon Valley. Held in California, the event brings together entrepreneurs, investors and academics to discuss the future of innovation and development in Brazil, addressing topics such as technology, sustainability and digital transformation, promoting dialogue between the Brazilian ecosystem and global trends.
INVITE ONLY
Latin American Forum by Riverwood
Dates: April 24-25
Location: Miami
Description: off the record gathering with the main stakeholders, founders, and service providers of the tech ecosystem in Latin America, organized by Riverwood.
INVITE ONLY
Web Summit Rio
Date: April 27-30
Location: Rio de Janeiro, Brazil
Web Summit Rio is the Brazilian edition of one of the largest global technology and innovation events, known for bringing together startups, investors, company leaders and sector enthusiasts. With a program that includes lectures from renowned experts, panels on emerging trends and networking opportunities, Web Summit Rio has established itself as a strategic space to boost ideas, promote partnerships and connect the global innovation ecosystem.
Itau BBA Fifth Annual Tech Summit
Date: May 13
Location: New York
Description: An afternoon in New York with the main founders & funders of LatAm with panels and 1:1 sessions.
INVITE ONLY
APIX
Date: May 15
Location: São Paulo
Description: Over the last decade, APIX has become one of the most anticipated global events focused on APIs and Integrations and its role on business strategies. A dynamic day filled with knowledge sharing and networking for professionals seeking new connections, global trends, partnership opportunities, and valuable technical and business insights regarding Open Finance, Partner Ecosystems, Legacy Modernization and Digital Experiences.
MORE INFO SOON!!!
VTEX Day
Date: June 2-3
Location: São Paulo
Description: Considered one of the largest digital commerce events in the world, VTEX Day brings together big names in retail, including customers, suppliers and influencers, in an environment dedicated to innovation and knowledge. The event is an opportunity to explore solutions, discuss trends, strengthen connections and gain valuable insights to boost business.
FEBRABAN Tech
Date: June 10-12
Location: São Paulo
Description: FEBRABAN Tech is a fundamental event for the financial sector, bringing together banks, fintechs, financial institutions and experts to debate the innovations that are shaping the future of the market. Held annually by the Brazilian Federation of Banks (FEBRABAN), the event reached a record of 55 thousand visitors in 2024.
Others: Canary Summit 2025, H4Results 2025, 16 events by StartSe, DeepTech Days (March), Argentina Tech Week (May)